Logo & brand identity / 2024

Chờ iuchill.

A Mediterranean identity shaped by sun, sea and the soft geometry of Santorini.

The real Chờ iu chill café exterior with white walls, blue details and rounded arches
Project
Client identity
Year
2024
Role
Brand Designer
Scope
Logo, menu and brand applications
Tools
Adobe Illustrator, Adobe Photoshop
Brand film01:00 / Chờ iu chill

A tea and coffee brand built around the feeling of slowing down.

A place to pause, held inside a single letter.

Chờ iu chill needed an identity with the same calm, open character as its Mediterranean-inspired café. The work covers the logo, menu and a set of brand applications for the venue.

The visual language was developed alongside KOA Architecture. Shared curves and arch forms connect the graphic identity with the real space without making both disciplines feel identical.

Concept development

From Santorini to a single C.

The identity begins with a coastal mood, then reduces sun, sea and architecture into one compact symbol.

Santorini references, color swatches, sun, sea and arch sketches for Chờ iu chill
Inspiration

Caldera blue, white plaster, sun, sea and arched architecture define the mood.

Early Chờ iu chill logo explorations combining waves, architecture and the letter C
Exploration

Sketches test how the coastal scene can live inside a recognisable letter C.

Refinement sketches comparing three routes for the Chờ iu chill symbol
Refinement

The chosen route removes detail until architecture and nature read as one mark.

Annotated final Chờ iu chill logo with its architectural, sun and sea elements
Selected mark

A single C holds the arch, horizon, sun and waves in a compact signature.

The letter C becomes a view.

C stands for Chờ and Chill. Its open curve frames three recognisable cues while keeping the final mark simple enough to move across different brand touchpoints.

The arch
A soft frame borrowed from Santorini architecture and the café space.
The sun
A quiet horizon moment that brings warmth and a sense of arrival.
The sea
A minimal wave line that keeps the symbol open, calm and unmistakably coastal.
Sketches and refinements from the Chờ iu chill logo design journey

From place to symbol.

The exploration tests how much of the original scene can be removed while the sun, sea and arch still read as one idea.

Refinement focuses on the relationship between the outer C, the inner horizon and the surrounding negative space.

One identity, carried through the visit.

The mark moves from recognition into use across menus, packaging and everyday café objects.

Chờ iu chill logo variations, typography and brand color applications
Chờ iu chill logo applied to takeaway cups and café packaging
The compact symbol stays recognisable on small, frequently handled objects.
Panoramic presentation of the Chờ iu chill menu and printed identity applications
Menu and print applications extend the same quiet rhythm across the table.
The real Chờ iu chill café interior designed by KOA Architecture

The identity meets the space.

Rounded thresholds, stone surfaces and archways echo the logo geometry in the real café. Architecture by KOA Architecture.

Chờ iu chill, Tea & Coffee

A client identity project completed in 2024.

Brand and venue
Chờ iu chill
Brand identity, logo and menu
Junkio Design
Architecture
KOA Architecture