Identity concept / 2020

CôCôPaPa

A continuous identity for coffee, tea and ice cream, shaped by playful lettering and measured curves.

CôCôPaPa logo construction study based on continuous loops and measured geometry
Project
Identity concept
Year
2020
Role
Creative Designer
Deliverables
Final logo files, print-ready files
Tools
Adobe Illustrator, Adobe Photoshop

Why

Explore a youthful identity direction for a coffee, tea and ice cream brand without presenting it as a launched business.

What

A logo concept with final logo files, print-ready artwork and a family of packaging presentation mockups.

How

An infinity gesture, custom lettering and circular construction were combined into one repeatable visual system.

Concept story

A name that loops into its own visual rhythm.

The repeated sound of CôCôPaPa suggested a mark built around continuity. The infinity form connects the custom letters and gives the identity an upbeat, recognisable motion.

Continuous rhythm
The infinity gesture gives the mark an uninterrupted flow that suits a lively food and beverage brand.
Custom letterforms
Rounded forms connect the repeated syllables while keeping CôCôPaPa readable and distinctive.
Measured curves
Circular guides inspired by the Golden Ratio bring consistency to the loops, counters and spacing.

From repeated letters to one continuous form.

Sketches test how the infinity structure, custom typography and circular proportions can live in the same compact brandmark.

CôCôPaPa logo process showing infinity inspiration, lettering studies and geometric construction

Visual system

Monochrome clarity, interrupted by pink.

Black and white keep the curved lettering precise. A single energetic pink accent introduces the playful character needed for a contemporary drinks and dessert brand.

CôCôPaPa takeaway carrier presentation mockup
Monochrome CôCôPaPa bottle presentation mockups

One mark across everyday touchpoints.

The identity is tested on bags and bottles to study contrast, scale and recognition. These images are presentation mockups, not photographs of produced items.

White CôCôPaPa tote bag presentation mockup
Black CôCôPaPa tote bag presentation mockup
Pink CôCôPaPa bottle presentation mockups

Project status

Resolved as a concept, not claimed as a launch.

The 2020 exploration reached a final identity direction with logo files and print-ready artwork. The project was not implemented, and every application shown here remains a mockup.

Role
Creative Designer
Handover
Final logo files and print-ready files
Project type
Identity concept
Status
Not implemented
Image note
All product and packaging applications are presentation mockups