AUTOMOTIVE · WEBSITE REVAMP · 2026

Lynk & Co 05

Role / services
UX/UI Design · Interaction
Focus
Audit · IA · Website revamp
Platform & year
Responsive web · 2026
Lynk & Co 05 presented across desktop and tablet devices

Why

Automotive pages often make features compete for attention, isolate specifications, and detach conversion actions from product interest.

What

A responsive product story that guides drivers from first impression through features and comparison to configuration or a test drive.

How

UX audit and information architecture shape focused chapters, contextual specifications, purposeful motion, and high-intent calls to action.

01 / Project overview

A launch experience built around intent—not decoration.

The concept reframes an automotive landing page as a continuous path from first impression to configuration or a test drive.

Redesigned Lynk & Co 05 landing page opening
01 / Product openingA cinematic first impression gives the vehicle one clear visual priority.
01

Product hierarchy

Make the vehicle the visual anchor while specifications remain easy to scan.

02

Narrative continuity

Connect exterior, interior and technology into one guided product story.

03

Conversion path

Place configuration and test-drive actions where product intent is strongest.

02 / Experience strategy

Designed around the questions a driver naturally asks.

The structure introduces detail progressively, preserving the emotional impact of the vehicle while reducing cognitive load.

  1. 01Discover
  2. 02Explore features
  3. 03Compare specs
  4. 04Configure
  5. 05Test drive
Lynk & Co 05 color configurator and interior preview
04 / Configuration pathThe configurator turns exploration into a focused, high-intent product decision.
01

One visual priority

Each chapter gives the vehicle one dominant role.

02

Benefit before detail

Technical information appears inside a useful context.

03

Motion with purpose

Transitions reinforce continuity without slowing discovery.

03 / Product story

Let the interface do the storytelling.

Large media moments replace the long design board with focused chapters that are faster to scan and easier to remember.

Lynk & Co 05 front and rear signature lighting
02 / Signature lightingFront and rear lighting are paired in one focused, memorable visual chapter.

Swipe through the experience chapters

Exterior details section of the Lynk & Co 05 redesign
03

Exterior details

The window line and wheel design make the vehicle's character easier to scan.

Driver assistance section of the Lynk & Co 05 redesign
05

Driver assistance

Assistance modes and sensing features are grouped into one clear safety story.

04 / Responsive system

One hierarchy, adapted to every screen.

Desktop uses spacious media choreography; mobile turns the same chapters into a direct, thumb-friendly vertical flow.

Mobile Lynk & Co 05 landing page

MOBILE FALLBACK

Linear where clarity matters.

Feature groups become swipeable, media keeps its visual priority, and conversion actions remain within thumb reach.

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05 / Design impact

From content-led browsing to intent-led storytelling.

As a self-initiated concept, success is framed as an intended design outcome rather than unsupported performance data.

Lynk & Co 05 central display with connected services
06 / Connected systemThe central display and smartphone integration make the system-level design tangible.

BEFORE / FRICTION

Content-led browsing

  • Features compete for attention
  • Specifications appear as isolated facts
  • Conversion actions feel detached

AFTER / DIRECTION

Intent-led storytelling

  • One visual priority per chapter
  • Benefits contextualize specifications
  • CTA appears at high-intent moments

01Stronger visual hierarchy

02Reduced cognitive load

03Clearer configuration path

04Reusable vehicle modules